Hello, My name is Malinda Nichols Daniel and I am the Founder of Collegiate Concierge & Coaching, LLC.

I am a Union County, NC native and graduate of Sun Valley High School. I then continued my education at Appalachian State University where I earned a degree in English Literature. Following my time at ASU I attended the University of Louisville where I earned a master's degree in Pan-African Studies and a graduate certificate in Women's and Gender Studies. After this I headed West and worked for the National Science Foundation at the University of Wyoming administering a grant designed to recruit and retain first generation, minority, and female students into the fields of Science, Technology, Engineering, and Mathematics. While working with high school students and helping them develop their own plans for success I discovered my passion. I used this passion to fuel me to complete my doctorate in Adult & Post-Secondary Education. Since earning my doctorate I have worked in various colleges and universities across the country helping create student success.

I feel blessed to be able to return to NC and serve the community where I grew up. I am grateful to be supported by my loving husband, Jonathan, of more than 15 years. We have two busy boys, Elliot and Baxter, who keep us laughing and on our toes. We are surrounded with the love of my parents who also reside on our small family farm in Marvin. We are all gracefully watched over by our rescue dog, Brian, and mercilessly judged by our two cats Bearchess and Pottamoose.  I am so lucky to get to do what I love every single day and am here to help.